2021 – …
EVENT, VIDEO

Learning to use a second or third language brings with it growing pains and mistakes… Sooo many mistakes. But with a pinch of humor and vision, we gave those mistakes a reputation makeover, turning those small misspellings to works of art. 

The result? Media picking up the story worldwide, with millions worth of media value with not a cent on advertising spent, and Duolingo’s most PR’d activation in Asia to date. From bright T-shirts to crucial public signage, the beauty of language comes in many ways.

 

 

$0 spent in media,
$88.000.000 in earned media value!

 

 

 

Duolingo‘s most PR’d activation in Asia to date.

 
 
 

So next time you’re in Japan,
do remember, urinate with elegance,
and please, do not finger the peaches.

 

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