2022 – 2023
CRAFTING, DIGITAL, SOCIAL, FILM

On the Japanese social media channels of  Jose Cuervo, Japanese and Mexican culture merge together in a festive outcome through localized content. No matter your preference, or whether you are an both old or new fan, here can discover the vibrant world of the global best-selling tequila brand from Mexico in Japan!

 

With the yearly Day of the Dead limited edition tequila from Jose Cuervo back for 2023, it was time to pull out all the stops! How? Advertising, Influencer kits and a completely unique board game! Bottoms up!
 
 
 
 
In support of the board game and SNS material, a number of advertisements were also displayed at various high profile places around Japan, including the world famous Osaka’s Dotonbori and Shibuya Scramble Crossing, the busiest place on the planet!
 

 

 

To support the celebration of the Day of the Dead edition of Jose Cuervo, we came up with a unique way to celebrate the occasion in the form of skull shaped headgear decorated with the visual elements of Jose Cuervo‘s DotD 2022 edition.

Various social media assets were made using the unique headpiece, including the construction as well as the finished product. A number were given away through SNS, with a number of people having crafted them into finished pieces and using them to create SNS content of their own!

 

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