2019 – 2022
CRAFTING, DIGITAL, ILLUSTRATION
PHOTOGRAPHY, SOCIAL, VIDEO
From photography, illustrator and supporting shoots, being an integral part in the machine to manage FUSO’s entire global social accounts and online platforms came with its perks, but also its challenges. From communicating new breakthroughs to celebrating their successful history over the years, nothing was off limits!
Based in Kawasaki, Japan and exporting to over 170 markets around the world, Mitsubishi-Fuso history has a history full of great trucks, busses and industrial engines that spans nearly a century. With MFTBC expanding into new markets and developing several new electric and autonomous drive technologies within the larger Daimler Truck network, the content had to be varied while keeping close to their tradition!
Photography
Say cheese! Luckily Fuso’s entire line up looks great from any angle!
Illustrative work
With 7 million views and climbing every day, the Fuso Instagram stickers have proven their ability to head straight to the truck lover’s hearts. Haven’t used them yet? It’s never too late to start. As a matter of fact, everybody Canter!
From sketching to testing to reality
Video
From chasing snowstorms in Niigata, competing against professionals in a charging competition or recreating an original Super Great scale model racking up over a million views on Facebook, no location or challenge was out of question for a Fuso truck and the video editing team!
Ninetalis 